
All our potato products are bred and grown upon the premise of maximising taste and flavour, and not just to create eye-catching appeal. As much as we want to whet consumers' appetites with an attractive potato, we want them to enjoy each variety for its unique flavour.
Currently we are conducting a TASTE PROJECT which is investigating how taste and flavour attributes can be improved: through seasonality; through new varieties; or through soil types; and through inter-retailer benchmarking.
We are also pioneering new ways of producing and managing potato crops to deliver improved consistency in taste and flavour.